If you have not had the pleasure of meeting Dani Fresh, you should probably put it on your bucket list. Aside from being incredibly entertaining and kind, she is also superbly talented. We try and take advantage of her skills for TheBurg as often as possible, usually in the form of portraits.
When she approached me to develop a new logo for her, I was of course excited. She wanted something simple and clean, and abstract. We started investigating marks that slightly referenced camera lenses and this is where we landed.
To see Dani's good work check out her new website here: danifresh.com